Assessment of Some Basic Strategies towards Managing COVID-19 Crisis in Micro/Small Sized Businesses

نویسندگان

چکیده

This research is aimed at finding out if micro/small sized business owners/managers apply planning processes and how they survived the impact of COVID-19 in Port Harcourt, Nigeria. We interviewed 568 enterprise units covering 11 classes businesses that represent most micro small-sized businesses. applied statistical graphical methods to analyse data obtained. Businesses adopted creative measures like online advertisement, marketing home delivery where possible remain afloat after restrictions imposed by government. Some diversified their into other areas market flourishing selling sanitizers face masks. also observed a good number these micro-sized do not adopt structured plans, review performances businesses, have guiding policies understand importance having such policies. These are weak links towards sustainable growth plan know performing well beginning make profit from what was invested groping dark safe places for be. Based on findings/discussions/conclusions, it will be needful embark further identify specific skill gaps among develop appropriate interventions bridge capacity gaps. Finally, we recommended 9 points model as tool small size assessing managing crisis.

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ژورنال

عنوان ژورنال: International journal of business and management

سال: 2021

ISSN: ['2336-2197']

DOI: https://doi.org/10.5539/ijbm.v16n8p21